Dawn

Dawn represents greeting each day with renewed energy.
Warmth and refinement merge to create a symphony of elegance.

The lively salmon dial lends colour and comfort with warm, positive hues. It effortlessly draws and spreads good vibes.

The lively salmon dial lends colour and comfort with warm, positive hues.
It effortlessly draws and spreads good vibes.

Swiss Automatic Movement

Movement:

Scratch-resistant Sapphire Glass

Crystal:

The crystal, crafted from scratch-resistant Sapphire Glass, not only enhances legibility but also preserves the watch's pristine appearance. Dive into sophistication with confidence, as this timepiece is waterproof to 50 metres, built for both style and substance.

45mm,

Semi-Skeleton,

Stainless Steel

Model Case:

The model case, measuring 45mm, boasts a semi-skeleton design, meticulously crafted from stainless steel—a testament to enduring strength and timeless style. Powered by a Swiss Automatic Movement, this watch is a symphony of precision, ensuring every second is an experience in excellence.

With a power reserve of approximately 41 hours, you can rely on this watch to keep pace with your demanding lifestyle.

Waterproof to 50 metres

Approximately 41 hours Power Reserve

Strap:

Quick release straps in genuine leather and additional waterproof rubber strap

The butterfly deployant clasp ensures a secure and comfortable fit, while the genuine leather strap, equipped with a quick-release feature, offers versatility and refinement. For those more adventurous moments, an additional waterproof rubber strap provides durability without compromising on elegance.

Variations:

The Primus collection comes in five colour dials – Mist, Twilight, Midnight, Dawn and Dew. Expanding on this is a Club Edition with gems on the bezel in genuine alligator strap and a Limited Edition with plain bezel and crocodile print on calf leather. The first edition release of

the La Joie Primus watch was created in Mist, Twilight and Midnight.

Click to learn the story behind of each colour.